Been reflexively switching the channel away from CNN as soon as someone mentions the missing Malaysian jet — which means I've been watching CNN even less than usual. How else to explain how I missed commercials promoting their new branding campaign and slogan: "CNN Go There"

The sad thing is that by stressing CNN's substantial reach and its reporters working a wide variety of stories in a wide variety of places, this only serves to remind viewers what they've been missing these past weeks, when the fact there is no news famously became "Breaking News" — which is really no news at all.

CNN Go There (As Long As "There" Is Coverage of Flight MH370)