On Tuesday, about the time the world was learning the gruesome fate of Steven Sotloff, the second American journalist to be decapitated in recent weeks by the Islamic State group, the marketing team promoting Fox series Sleepy Hollow was having some fun with "National Beheading Day." Complete with e-cards.

Apologies for the PR blast followed within 2 hours, but someone at the Think Jam firm needs to be watching the news.

Amazingly, the firm didn't have to make up this "holiday" — Variety reports there are references to it going back several years.

h/t Romenesko